News
Back to ListingPFT in Shoot Industry Survey
October 23, 2015SHOOT initiated this Production & Post Equipment, Software and Technology Editorial Survey canvassing a cross-section of execs for an assessment of product intros, developments at IBC2015 and challenges of an evolving marketplace.
Responses from Ramki Sankaranarayanan (Founder & CEO) .
With 800 million iTunes users, 60 million subscribers on Netflix, and with 19 percent of U.S. Millennials using Amazon Prime, content providers are in a mad race to get content to digital platforms faster and cheaper. They need to do that with not only the lowest total cost of delivery but enable it to be more discoverable for the consumers quickly.
PFT’s CLEAR Operations Cloud helps do just that – not just store and transcode, but perform end-to-end content operations on the cloud. PFT’s Operations Cloud is a unique infrastructure that offers content enterprises the ability to choose the transcoder that suits them best, including Elemental, Rhozet, AmberFin, Digital Rapids and more, while utilizing PFT’s custom workflow orchestration to package and deliver.
We see the industry shifting to focus on the hyper digital consumer, going Over-the-Top, the increasing number of digital outlets globally, volume, speed and everything digital is the new normal. We call these Digital Next Realities. Being in the digital space, they’re dealing with challenges of discovery and providing a better engagement so the consumers keep coming back to their platform.
We learned our customers do have solutions to work from a linear broadcasting perspective, but when it comes to digital, they don’t have the tools to deal with the cycle time requirements. That’s where PFT jumps in to help, utilizing our enterprise software, CLEAR Media ERP Suite, we help companies reduce overhead costs and increase efficiencies.
Prime Focus Technologies recently partnered with HOOQ, Asia’s new Over-The-Top (OTT) service from Singtel, Sony Pictures Television and Warner Bros. Entertainment. HOOQ planned to roll out its existing service delivering Hollywood blockbusters and television series, as well as popular local movies and programs to customers anytime, anywhere, to consumers across Asia, including India, Indonesia, the Philippines and Thailand.
The biggest challenge for any OTT platform is speed of delivery as content exists in different formats, varied quality standards, no subtitles, dubs, edits etc. Piecing this puzzle quickly for consumption requires technology. PFT’s CLEAR Operations Cloud is able to manage key workflows including content processing and packaging for HOOQ, initially managing over 20,000 hours of Indian and Hollywood content.
M&E companies must embrace technology to drive outcomes like greater efficiencies, lower cost of operations and new revenues. This is spurring companies to consider new models of IT, and Cloud is the new business elixir.
Reality is, content owners already have MAM on premise with content operations across the world that are functioning in silos. There needs to be a fundamental shift in thinking. They need to move away from a stand-alone MAM and think ‘Supply Chain.’ They also need to adopt technology that seamlessly integrates with their existing investment. With our revolutionary CLEAR™ Media ERP Suite on the Cloud, deployed successfully for the last 7 years, we think we’re in the best position to help our customers digitally transform themselves in this digital era.
With the continued growth and expansion of internet and internet-based technology, we are seeing more global collaboration than ever before. We are not only working with various teams across the globe, but we are working with global companies that are filming content in one country, sending it for approvals in another, and publishing in a third location. PFT has grown to a team of more than 1,500 people globally with main hubs in Los Angeles, Mumbai, London, New York, Toronto and Johannesburg. This allows our clients to have direct access 24-7.
We have also transitioned our technology to be mobile-friendly. So that no matter where you go, PFT’s technology can go with you.
Click here to Read more
More News
Prime Focus Technologies Showcase at HITS: Unlock AIs full potential to revolutionize Content Creation
June 15, 2023Digital Studios India | Watch Ramki S. Founder & CEO, Prime focus Technologies talk about the challenges in M&E Industry.
April 25, 2023YOURSTORY I How did PFT's CLEAR Vision Cloud become an 'obvious choice' for winning the highly coveted AWS ISV Innovation Cup? Tune in for a fireside chat between PFT and AWS
October 26, 2021YOURSTORY I What led to PFT’s big win of the prestigious AWS ISV Innovation Cup? Its media recognition AI platform, CLEAR® Vision Cloud revolutionizing the content supply chain!
October 20, 2021Digital Studio I Studios and Content owners can now secure their content without impacting the user experience with Just-In-Time Watermarking
September 1, 2021Digital Studio I Saumya Dwivedi, Senior VP, Technology, PFT, talks about five key aspects to look out for in a modern production pipeline automation software.
July 26, 2021TV Technology I Carl Segal, SVP, Digital Distribution talks about how AI-led metadata can unlock the power of archives and enhance digital monetization.
July 5, 2021ProAVLAsia I Bhaskar Sitholey, SVP, Techno-Creative Solutions talks about the development of six brand new 5.1 mix rooms at Mumbai headquarters with the help of Munro Acoustics.
June 23, 2021Insider Media I Nick Kaimakami, EVP and Head of EMEA & USA East, talks about setting up PFT’s new world-class Media Centre in Leeds, UK to support Channel 4 and other regional clients.
June 17, 2021SMPTE I Adrish Bera, SVP, AI/ML Products, explains how Artificial intelligence is creating smart new opportunities in Live Sports.
April 19, 2021IABM Q4 Journal I Muralidhar Sridhar, Vice President – AI/ML Products talks about how we are making AI work for M&E companies and delivering business outcomes.
April 1, 2021Digital Studio I Direct to Consumer promotions today require higher number of edits. Can AI help?
October 1, 2020Business World I Prime Focus Technologies Helps Notting Hill Carnival 2020 Go Digital
August 31, 2020Post Magazine I PFT employs remote post technologies for Notting Hill Carnival
August 31, 2020TechHunter | Prime Focus Technologies Anchors Next-Generation Re-Mastering Services From Its New Hollywood Hub
August 27, 2020Digital Studio | Subtitle re-timing automation using AI in computer vision & deep learning can deliver accurate data & action tools for unmatched efficiency in video comparison & subtitle re-timing.
August 24, 2020Forbes I Ramki Sankaranarayanan, Founder and Global CEO, PFT talks about ‘Democratisation of Technology in the New Normal’ at the virtual panel discussion hosted by Forbes India.
August 21, 2020Digital Studio I We all need near 100% in everything. Is that possible with AI?
August 13, 2020MediaNews4U | Prime Focus Technologies partners with Prestige Ice Cream’s Rollick for new brand campaign
March 19, 2020Broadcast | Prime Focus Technologies appoints new vice president for operations, EMEA
March 12, 2020Broadcast Pro ME | Prime Focus Technologies appoints Andy Steele as VP Operations for EMEA
March 12, 2020The Times of India | Once lost in translation, subtitles are now in the global spotlight
February 16, 2020Post Magazine | Prime Focus Technologies rebrands DAX dailies solution to CLEAR
February 12, 2020Exchange4Media | Mobile Premier League partners with Prime Focus Technologies for content creation
February 3, 2020ET Brand Equity | Creative Storytelling with Subtitles: Is Artificial Intelligence (AI) up for the Task? by Jyothi Nayak, SVP – Global Localization, PFT
January 19, 2020TV Technology | Five M&E Tech Trends To Watch In 2020 by Chandar Muthukrishnan, SVP - Client Solutions, PFT
January 17, 2020MediaNews4U | 7 Top Video Trends to Watch Out for in 2020: Umesh Bopche, VP – Brands Services, Prime Focus Technologies
January 13, 2020Television Post | PFT’s Umesh Bopche lists seven top video trends to watch out for in 2020
January 7, 2020Post Magazine | How AI can automate video conform & comparison by Anthony Matt, Executive Director – Cloud Media Services, PFT
December 26, 2019Television Post | PFT’s brand services div has evolved into a one-stop video agency: Bhaskar Sitholey, SVP – Creative Services, PFT
December 2, 2019ET CIO | The human brain: A source of inspiration for artificial intelligence solutions by Muralidhar Sridhar, VP, AI & Machine Learning, OVP & Analytics, PFT
November 11, 2019postPerspective | Making post deliverables simple and secure by Morgan Swift, Director – Account Management, PFT
November 8, 2019BusinessWorld - CIO World | Human Brain: Source Of Inspiration For Artificial Intelligence Solutions by Muralidhar Sridhar, VP, AI & Machine Learning, OVP & Analytics, PFT
November 7, 2019ET Brand Equity | Nurturing fresh talent: Future of dubbing industry by Bipin Doshi, AVP Dubbing, Prime Focus Technologies
November 2, 2019AiThority | Redefining Promo and Sports Highlight Creation Using AI by Adrish Bera, Senior Vice President, AI/ML, OVP & Analytics, Prime Focus Technologies
October 29, 2019Digital Studio | T Shobhana, VP & Global Head, Marketing & Communications, PFT shares her views on how cloud technology has gained popularity in the M&E industry
October 23, 2019Digital Studio | Muralidhar Sridhar, VP, AI & Machine Learning, OVP & Analytics, PFT talks about how the M&E industry has adopted AI & Machine Learning in this feature
October 23, 2019TV Technology | Prime Focus Technologies’ Clear™ Vision Cloud is featured in the Buyers Briefs section of TV Technology’s October issue
October 16, 2019Indian Television | Prime Focus Technologies selected as event coverage partner for L’Oréal Professionnel’s Indian Hairdressing Awards 2018-19
October 16, 2019IABM | Special Report: Manage – the next move. Vimalesh Melwani, SVP, Product Engineering, PFT shares his thoughts on broadcasters adopting automation-led technology.
September 27, 2019Adgully | Consumer-Centric Videos or Creative-Led Advertising? You Choose. Umesh Bopche, Vice President, Brands Services, PFT shares his point of view in this article.
September 25, 2019Business Standard | Prime Focus Technologies signs strategic deal with UK's Channel 4
September 20, 2019MESA Alliance | IBC 2019: Prime Focus Technologies to Showcase Latest Updates to CLEAR Vision Cloud
September 20, 2019IABM | Prime Focus Technologies to showcase latest Automation-led Solutions and AI-led Micro Services at IBC 2019
September 20, 2019Digital Studio | Q&A with Ramki Sankaranarayanan on NAB Show 2019 and what’s next for the M&E industry
May 8, 2019IABM |Lior Berezinski, Director, Pre-Sales Engineering participates in a panel discussion on ‘Managing content supply chain’ during NAB Show 2019
April 10, 2019IABM | Prime Focus Technologies debuts power-packed suite of AI-led Micro Services custom-made for M&E enterprises at NAB 2019
March 25, 2019TV Technology | Automation, AI Lead Prime Focus Technologies 2019 NAB Show Offerings
March 19, 2019Slator | Matteo Natale, Director, Localization, talks about what it takes to localize 35,000 hours of subtitles and 7,000 hours of audio each year.
March 14, 2019TM Broadcast | Muralidhar Sridhar, Vice President, AI and Machine Learning, OVP & Analytics shares his insights on Artificial Intelligence in 2019
March 11, 2019IABM TV | Nick Kaimakami, Senior Vice President and Head, EMEA, in conversation with IABM TV about the latest enhancements to CLEAR Media ERP at BVE 2019
February 28, 2019BVE Daily | Nick Kaimakami, Senior Vice President and Head EMEA speaks about the latest power-packed enhancements to CLEAR™ Media ERP
February 28, 2019Exchange4media | Coverage on PFT Brand’s latest digital film for Brooke Bond Red Label that aims to shatter stereotype associated with Indians from North-East
January 28, 2019M&E Journal | T Shobhana, VP & Global Head, Marketing & Communications explains how M&E companies need to invest in AI platforms that build machine wisdom from intelligence
January 18, 2019Economic Times | On an industry story on subtitling business in India, Ramki Sankaranarayanan, Global CEO and Founder shares his insights
January 13, 2019TVNews4U | PFT Brands conceptualizes and produces a digital film for Coats for Uttarayan (Kite Festival)
January 11, 2019AdGully | Prime Focus Technologies’ TVC for Oppo F7 Smartphone Featured in YouTube’s ‘Top 10 Ads of the Year’
December 27, 2018Afaqs! I T Shobhana, VP & Global Head, Marketing & Communications, PFT talks about how Interactive Video is the most powerful megatrend for marketers.
November 12, 2018Vimalesh Melwani, Vice President, Product Line Management talks about automated distribution for new-age content supply chains at the IABM Future Trends Theatre during IBC 2018.
October 3, 2018Nick Kaimakami, SVP and Head, EMEA, Prime Focus Technologies, in conversation with InBroadcast about PFT’s latest innovations at IBC 2018.
September 25, 2018Digital Studio | Adrish Bera, SVP, OVP & Analytics, PFT tells us how Artificial Intelligence and Machine Learning are the next big disruptors in the M&E industry.
September 24, 2018Ramki Sankaranarayanan, Founder & Global CEO, Prime Focus Technologies, in conversation with AVTV about PFT’s latest innovations at IBC 2018.
September 20, 2018TV Technology I T Shobhana, VP and Head, Global Marketing & Communications on how metadata harvested with Artificial Intelligence (AI) creates new revenue opportunities
July 25, 2018TV Technology | T Shobhana, VP and Head, Global Marketing & Communications on how the development and adoption of SMPTE based IMF continues to thrive within M&E industry
April 30, 2018Digital Studio | T Shobhana, VP and Head, Global Marketing and Communications shares her point of view on media asset management solutions for contemporary broadcasters.
April 24, 2018In Broadcast | Ramki Sankaranarayanan, Founder & CEO, Prime Focus Technologies, talks about the PFT’s new and innovative solutions showcased at NAB Show 2018, which will help automate the content supply chain
April 19, 2018KITPLUS | T Shobhana, VP & Head, Global Marketing and Communications talks about PFT’s innovations at NAB Show 2018
April 10, 2018Branding in Asia I Prime Focus Technologies creates a campaign film for Jabong, promoting Puma in India
March 13, 2018DTT Disruptors |Ramki Sankaranarayanan, Founder and CEO, PFT talks about The Future of the Broadcast and Media Industry in the Digital Ecosystem
March 7, 2018AdAge India I Prime Focus Technologies conceptualizes the campaign ‘Har Tyohaar Mein Big Bazaar’ for hypermarket chain Big Bazaar
March 2, 2018IABM | Nick Kaimakami, Senior Vice President, Europe Middle East & Africa talks about PFT’s innovations at the BVE 2018
February 28, 2018TV Technology | Cybercrime: A Looming Global Threat by Ramki Sankaranarayanan, Founder and CEO, PFT
January 24, 2018Digital Studio | Trends to Watch in 2018 by T Shobhana, VP and Head, Global Marketing & Communications, PFT
January 9, 2018Broadcast & CableSat | Poised to change the MAM landscape in 2018 by Ramki Sankaranarayanan, Founder & CEO, PFT
December 28, 2017IABM | Ramki Sankaranarayanan, Founder & CEO, talks about the increased adoption of cloud technologies at the IABM Annual International Business Conference & Awards 2017
December 18, 2017TV Technology | Understanding and Monetizing OTT Programming With MAM Solutions by T Shobhana, VP and Head, Global Marketing & Communications, PFT
December 7, 2017Exchange4media I Prime Focus Technologies partners with Brooke Bond Red Label in its ‘Inclusiveness’ Mission
November 9, 2017TV Technology | Ramki Sankaranarayanan wins NewBay’s Industry Innovator Award
November 3, 2017TV Technology | Media ERP: Embracing Automation Across the Content Supply Chain by T Shobhana, Vice President and Head, Global Marketing & Communications, PFT
October 27, 2017Streamingmedia.com I Interoperable Master Format (IMF) - One Format to Rule Them All or Just One More Format?
October 24, 2017AVTV | Ramki Sankaranarayanan, Founder & CEO, talks about Work Order Management & other industry-first upgrades to CLEARTM Media ERP at IBC 2017
September 25, 2017KITPLUS | T Shobhana, VP & Head, Global Marketing and Communications talks about PFT’s innovations at IBC 2017
September 21, 2017TV Tech Global I IBC Musings I T Shobhana, Vice President and Head, Global Marketing & Communications, PFT talks about how Media companies are increasingly looking to cloud-based solutions
September 18, 2017Digital Studio | Prime Focus Technologies (PFT) to Demo Industry-first Additions to CLEARTM Media ERP at IBC 2017
September 13, 2017TV Technology I Hybrid Cloud: Moving Beyond On-Premise Media Asset Management by T Shobhana, Vice President and Head, Global Marketing & Communications, PFT
September 6, 2017Digital Studio | The Power List | Meet the 100 most influential people in the country
July 10, 2017Canadian Film Centre (CFC) I An exclusive profile story on Ramki Sankaranarayanan, PFT’s Founder & CEO
July 4, 2017M&E Journal | Spring 2017 | Hybrid Cloud: When On-Premise is Simply Not Good Enough by Ramki Sankaranarayanan, Founder & CEO, Prime Focus Technologies
June 13, 2017Digital Studio | PFT showcases industry-first upgrades to CLEAR™ Media ERP at BroadcastAsia 2017
May 26, 2017Digital Studio I Ramki Sankaranarayanan, Founder & CEO talks about Media Asset Management (MAM)
May 26, 2017IABM State of the Industry Conference | Ramki Sankaranarayanan, Founder & CEO talks about prospects for the media technology sector at NAB 2017
May 15, 2017IABM TV | T Shobhana, VP & Head, Global Marketing and Communications talks about PFT’s announcements at NAB 2017
May 9, 2017Digital Studio I Ramki Sankaranarayanan, Founder and CEO, Prime Focus Technologies talks about top technology trends of 2017
February 1, 2017CXOToday I Top Technologies Shaping the Media & Entertainment (M&E) Industry
January 3, 2017AVTV | Ramki Sankaranarayanan, Founder and CEO, Prime Focus Technologies talks about PFT’s announcements at IBC 2016
September 30, 2016BusinessWorld | Roll-out of 4G has Increased Demand for OTT (Over-The-Top) Content
September 15, 2016IABM TV | T Shobhana, VP & Head, Global Marketing and Communications talks about PFT’s announcements at IBC 2016
September 14, 2016KITPLUS | T Shobhana, VP & Head, Global Marketing and Communications talks about PFT’s announcements at IBC 2016
September 14, 2016Digital Studio | PFT to unveil industry-first upgrades to CLEARTM Media ERP at IBC 2016
September 1, 2016The Economic Times | Prime Focus Technologies raises $20 million from Ambit Pragma
August 30, 2016Digital Studio | The Power List | Meet the 100 most influential people in the country
July 1, 2016Television Post | Prime Focus Technologies bags two awards at 2016 CMO Asia Awards
June 29, 2016IABMTV | Ankur Jain, VP & Head, Sales, Asia Pacific talks about PFT and Digital Transformation at BroadcastAsia2016
June 7, 2016M&E Journal | Spring 2016 | Changing Consumer Demands and the Agility Needed to Support Them by T Shobhana, VP & Head, Global Marketing and Communications
June 1, 2016SuperbCrew | Prime Focus Technologies: Pioneering ERP in the M&E industry with CLEAR
April 29, 2016IABMTV | T Shobhana, VP & Head, Global Marketing and Communications talks about PFT’s announcements at NAB
April 27, 2016KITPLUS | T Shobhana, VP & Head, Global Marketing and Communications talks about PFT’s announcements at NAB
April 21, 2016Frost & Sullivan | Ramki Sankaranarayanan, Founder and CEO spoke to Mukul Krishna, Senior Global Director of Digital Media, Frost & Sullivan
April 21, 2016IABM 40th Anniversary | Prime Focus Technologies: Pioneering ERP for the Media and Entertainment Industry
March 25, 2016AV Magazine | Prime Focus Technologies equips the world for Digital Next realities
March 15, 2016SNL Kagan | Ramki Sankaranarayanan on tech adoption, set-top boxes and Netflix
February 29, 2016Digital Studio | THE MAN WHO SAW TOMORROW |
An exclusive Cover Story Feature on Prime Focus Technologies
Pioneering ERP for the Media and Entertainment industry. Read more in the CEO Magazine
November 30, 2015The conversation drivers at IBC 2015 – A guest column written by T Shobhana. Read more at Exchange4media.
September 18, 2015The digital transformation of the content-value chain. PFT featured on Business Reporter
September 15, 2015Ramki Sankaranarayanan, Founder and CEO of Prime Focus Technologies in conversation with the Media & Entertainment Services Alliance (MESA)
September 1, 2015Ganesh Sankaran, Co-Founder and COO featured in Digital Studio's "The Most Important People In the Industry"
July 16, 2015Benny Antony, Chief of Business Bureau, Deccan Herald Mumbai in conversation with Ramki Sankaranarayanan.
July 14, 2015Frost & Sullivan Recognizes PFT for its Leadership in Exemplifying Growth Excellence within the Media Workflow and Resource Management Market. Read more on Frost & Sullivan
July 14, 2015‘The Process of Building a Connected Enterprise and Digital Ecosystem’ by Ramki Sankaranarayanan. Read the article on The Broadcast Bridge
July 9, 2015Patrick Macdonald-King talks about “Changing the way Film & TV professionals think about distribution”.
Read more on ProVideo Coalition.
India leads digital drive. PFT makes it possible.
Read full coverage on The Hindu.
PFT paves a CLEAR path for businesses.
Read full coverage on Broadcast Asia 2015 Show Daily.
Read how Prime Focus Technologies is helping companies deal with Digital Next realities on 'The Telegraph'
April 23, 2015Trilogy Tech Talk in conversation with Ramki Sankaranarayanan, Founder and CEO, PFT at NAB Show 2015
April 20, 2015End to end live sports OTT platform to provide an addictive and immersive sports viewing experience for customers.
April 17, 2015PFT at National Association of Broadcasters Show.
Read full coverage on SHOOT
Debra Kaufman in conversation with Animal Planet and Prime Focus Technologies on 'Too Cute' Series in 4K
March 10, 2015Ramki Sankaranarayanan, Founder and CEO, Prime Focus Technologies demystifies 4K and more in a conversation with CIOL.com
February 20, 2015Ramki Sankaranarayanan authored an article for CXOtoday.com – how Virtualization is simplifying content supply chain
February 19, 2015“Television shows will soon be as much about visual quality as about genres and stories”, says Bhaskar Sitholey, VP Creative Services at PFT.
February 18, 2015Epic Television talks about its strategic partnership with PFT. For more information, read the cover story by Editor, Nirmal Menon on Digital Studio.
February 1, 2015Patrick Macdonald King in conversation with SHOOT magazine on 'Virtualizing the content supply chain'
January 31, 2015Manoj Madhavan, Deputy Editor of Studio Systems in conversation with Ramki Sankaranarayanan on PFT's brand new go-to-market 'Journey to the Cloud'
January 19, 2015Ramki Sankaranarayanan authored an article for Business Standard – The Strategist on Virtualization in the M&E industry
January 19, 2015"ICT sector must address media and entertainment needs proactively", Gurinder Vir Singh, CIO, Prime Focus Technologies in conversation with Voice & Data magazine
February 5, 2014True Progress: Pro Audio Asia magazine features PFT’s ‘True North’, the world’s largest digital media services cloud.
February 4, 2014Broadcast and Film magazine in conversation with Ramki Sankaranarayanan, CEO, Prime Focus Limited
January 2, 2014